European Eyewear in Amherst, NY

FrameUp Eyewear is an optical office located in Amherst, NY, where you'll find a wide selection of unique eyewear. Not only do we carry a selection of frames from names like Jacques Durand, Oliver Goldsmith, and Veronika Wildgruber, but we also provide each of our customers personalized service from the moment they walk in the door. Our staff will give you the personal time and attention you deserve, ensuring that you walk out with the perfect set of frames.

Schedule an Appointment

If you’re the type of person who likes their eyewear to reflect their personality, we encourage you to schedule a one-on-one appointment with FrameUp Eyewear. We will take great care of you throughout the process, making sure you are 100% satisfied with both your frames and the service you receive. Get in touch with us today and let’s get started!