Helene Goldschmidt, owner
Helene has been the owner, of Frame Up Eyewear since 1979 after graduating Erie Community College in Ophthalmic Dispensing. She wanted to provide Western New York with beautiful, original European frames presented to the public in a classy boutique style atmosphere. Helene has achieved that for over 3 decades, constantly bringing customers the latest in fashionable eyewear.


Mark Gordon, O.D.

Dr. Mark J. Gordon is a Board Certified optometrist specializing in vision development, therapy, the diagnosis and treatment of learning-related vision problems. Dr. Gordon has been taking care of patients vision needs at Frame Up Eyewear since 1985 where he provides specialty contact lenses and prescribes lenses for best visual function.


Mary Tully

Mary has had her Ophthalmic license and degree from Erie Community College since 1994. In addition, she received the only Corky Fratello scholarshop in her class. She has been a valued and dedicated member of the Frame Up Eyewear staff since that time. Mary excels in providing a new contact lens wearer with flawless instruction.


Brianna Rizzo
Graduated from Erie Community College in Ophthalmic Dispensing in May of 2011. Graduated top in her class, she was the winner of Transition and Hoya grant, scholarship. Brianna has worked at Frame Up Eyewear since 2008. Brianna is a licensed optician experienced in dispensing and lab work.  


Elizabeth Hurst

Elizabeth "Libby" has been working at Frame Up since 1983. She is solely responsible for keeping the store immaculate.


Mark Paella
Mark has worked at FrameUp since 2009. His work consists of making eyeglasses with our state-of-the-art technology in machinery. He brings 15 years of lens fabrication experience to assure the most precise and accurate craftsmanship in every pair.